Introducing PRISM

Bella + Canvas completely reinvented their fabric dyeing process to create stunning new half tones, and never-before-seen colors. They call this new line of shirts, PRISM.


We worked with Real Thread to develop a video review of the PRISM line.

To match the joyful and modern characteristics of the Real Thread aesthetic, we shot this on location in the colorful and modern setting of the Health Village in Orlando, Florida.

All scenes were shot with a Sony A7sii shot handheld or on a Zhiyun Crane gimbal for stabilization. The majority of scenes were shot with a 50mm Rokinon Cine Lens on location in Orlando, Florida.